Press Consulting and PR
APC IT Press and media work covers
Your PR - Your Success
- press consulting and development of strategic press concepts
- development of a custom-designed medium data base
- organisation of press conferences, workshops, round-tables and talks with the press
- press support on fairs and events
- contact care with editorial staffs and publishing houses
- writing press informations, articles, case studies, comments, interviews and talks
- newsletter services
- translations and technical editorship
Market differentiation and product positioning
Our strategical communication consulting assists you to place products and brands of your enterprise successfully on the market.
APC IT develops corresponding campaigns to serve the conception, the care and the new positioning of brands and products.
These campaigns also include launch and presentation events.
Corporate communications
Corporate Communications are aimed at employees and customers, at investors and opinion leader as well as at representatives of politics and economy.
APC IT sharpens the profile of your enterprise by taking efficient measures aimed at corresponding target groups.
This includes for example
- investigating speakers’ opportunities
- organisation of events
- corporate publishing (customer magazines, enterprise booklets – conception, editorial staff and production)
- building up contacts to multipliers (media, associations, trade unions, regional and local politics etc.)
- crisis management and development of preventative measures
- the media-oriented processing of problem topics as well as
- corresponding media training of the employees for dealing with TV, radio and press.
Internal Communication
Your PR - Your Success
APC IT supports the internal communication in the enterprise for example with
* analysis of the internal processes of communication
* development of employees’ magazines
* conception of internal communication measures
